Below are links to PDFs with additional information and resources about implementing marketing strategies and using the tools in this toolkit.
Creating Ads, Flyers and Posters.pdf
Creating Content for Passenger Guides.pdf
News Calendar.zip Includes Word Doc and PDF
News Release Guidelines.pdf
Photo Release.zip Includes Word Doc and PDF
Photo Tips.pdf
Radio Script Guidelines and Sample.pdf
Sample Questionnaire.pdf
Tips for Communicating with People with Special Needs.pdf
Template Utilities
Customizing Templates in Microsoft Publisher.pdf
Map Maker.zip (includes Publisher file and PDF)
Schedule Templates.zip (includes Excel file and PDF)
Print Instructions.pdf (PDF)
To download zip files: Right-click on the link above. Then select "Save as" from the dialog box that opens and direct it to the folder you choose on your computer.
To unzip and open the package: In the folder you just downloaded to, double-click the [filename.zip] and the zipped package will open and reveal the files inside.